Monetization Expert

Location: DHA Phase 8, Lahore 

Position Overview 

We are looking for a Monetization Expert with hands-on experience in mobile game ad monetization, mediation management, and revenue optimization. The ideal candidate should have strong expertise in managing and optimizing platforms such as AppLovin MAX, Google AdMob, and mediation/waterfall setups to maximize ad revenue and player LTV while maintaining a healthy player experience. 

Key Requirements 

Strong hands-on experience with AppLovin MAX, Google AdMob, and ad mediation platforms. 
Expertise in configuring and optimizing:  

• Waterfalls 
• Bidding setups 
• Ad placements 
• eCPM strategies 
• Fill rate optimization 

Ability to analyze monetization performance and implement improvements to maximize:  

• ARPDAU 

• LTV 

• Retention-friendly monetization 

• Overall ad revenue performance 

Experience with level play optimization and balancing monetization with player progression and engagement. 
Strong understanding of ad formats including:  

• Rewarded Ads 

• Interstitials 

• Banner Ads 

• App Open Ads 

Experience conducting A/B testing and data-driven monetization experiments. 
Ability to identify monetization bottlenecks and recommend actionable optimization strategies. 
Prior experience working on mobile games, preferably in casual, hypercasual, idle, or arcade genres. 
Familiarity with analytics and monetization KPIs/tools is a plus.