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Data Analyst

--Tap Fire--

Apply Now!

Experience: 2–4 Years (Gaming industry)

Company: TapFire

About the Role

We're looking for a Data Analyst who's passionate about gaming and analytics, someone who can turn raw player data into insights that drive smarter game decisions. You'll be responsible for tracking player behavior, performance metrics, and business KPIs to help our Product and Marketing teams make data-driven decisions.

Key Responsibilities

  • Design, track, and analyze KPIs for in-game events, including engagement, retention, and conversion metrics.
  • Monitor churn rates for specific game events and identify patterns or reasons for player drop-off.
  • Build and maintain interactive dashboards (Tableau, Power BI, or Data Studio) for:
    • Player behavior and session metrics
    • In-game economy and revenue trends
    • Creative performance across different regions
  • Conduct LTV (Lifetime Value) calculations and revenue projections to evaluate player cohorts and monetization efficiency.
  • Collaborate with Product Managers, Game Designers, and Marketing teams to evaluate game performance and campaign results.
  • Generate actionable insights from A/B tests, game updates, and feature launches.
  • Analyze acquisition, engagement, retention, and monetization funnels.
  • Deliver regular reports on ROI, retention, ARPU, ARPPU, and DAU/MAU trends.
  • Support decision-making through predictive modeling and player segmentation analysis.

Requirements

  • Bachelor's degree in Data Science, Computer Science, Statistics, or a related field.
  • 2–4 years of experience in data analytics (preferably within the mobile gaming industry).
  • Hands-on experience with SQL, Python/R, and data visualization tools such as Power BI, Tableau, or Looker.
  • Strong understanding of gaming analytics metrics, including retention, churn, LTV, ARPU, ARPPU, engagement rate, and DAU/MAU.
  • Experience creating dashboards and translating complex data into actionable insights.
  • Familiarity with advertising platform data (Meta, Google, TikTok, etc.) is a plus.
  • Strong analytical and problem-solving skills with an interest in gaming and player behavior.

Bonus Points

  • Experience with Firebase, AppsFlyer, GameAnalytics, or Adjust.
  • Understanding of A/B testing methodologies and experimentation frameworks.
  • Experience working closely with Product, Marketing, or Game Design teams within a gaming studio.