Creative Marketing Manager

Job Title: Creative Marketing Manager

Level: Mid–Senior 

About the Role 

We are looking for a hands-on creative professional to produce engaging mobile game marketing videos and automate creative production using AI. You will combine video editing, 2D motion graphics, practical 3D animation skills and generative AI to turn game assets and creative concepts into advertising videos. Working closely with our user acquisition, game development and art teams, you will build repeatable workflows that help us produce and test more creative ideas while maintaining quality and controlling production costs. 

Key Responsibilities 

• Develop concepts, scripts, storyboards and compelling opening hooks for mobile game advertisements. 

• Produce gameplay ads, animated videos, promotional trailers and social media creatives. 

• Use current AI image, video and audio models to generate, edit and enhance content. 

• Maintain consistency in characters, environments, game assets and visual style across generated shots. 

• Build reusable workflows for asset generation, video assembly, captions, voiceovers, localization, resizing and batch exports. 

• Create variations of hooks, messaging, gameplay sequences and calls to action for structured creative testing. 

• Capture gameplay and adapt assets from game engines in collaboration with developers and artists. 

• Combine 2D graphics, 3D assets, animation, compositing, sound effects and music into polished videos. 

• Review campaign results with the user acquisition team and translate findings into new creative iterations. 

• Evaluate emerging AI tools through practical tests of quality, controllability, speed and cost. 

• Organize source files, templates, prompts and assets, and document workflows for team use. 

• Review final outputs for visual errors, audio quality, platform specifications, appropriate asset permissions and accurate representation of the game. 

Required Skills and Experience 

• A strong portfolio of marketing videos, ideally for mobile games, demonstrating editing, storytelling and animation skills. 

• Typically 4+ years of relevant experience in creative production, motion design, game marketing or a related field. Demonstrated ability matters more than tenure. 

• Hands-on production experience with current generative AI video and image tools, with evidence of completed work beyond standalone experiments. 

• Strong video editing and motion graphics skills using tools such as Adobe Premiere Pro, After Effects or DaVinci Resolve. 

• Good understanding of 2D design and animation, including composition, typography, timing, pacing and visual hierarchy. 

• Practical proficiency in a 3D tool such as Blender, Cinema 4D or Maya, including asset preparation, materials, lighting, camera animation and rendering. 

• Experience building at least one reusable automated creative workflow using node-based tools, automation platforms, APIs or scripting. 

• Ability to control and refine AI output using references, prompt iteration and manual post-production. 

• Understanding of mobile game advertising, player motivations and the relationship between creative content and user acquisition. 

• Ability to interpret creative performance indicators, including viewer retention, click-through rate, conversion rate and cost per install, with the marketing team. 

• Familiarity with platform-specific formats, safe zones, captions, export settings and localization. 

• Strong collaboration, organization and problem-solving skills. 

Preferred Skills 

• Experience creating user acquisition creatives for mobile games. 

• Familiarity with Unity or Unreal Engine for gameplay capture, scene setup or asset export. 

• Python or JavaScript scripting and tools such as FFmpeg for batch video processing. 

• Experience with ComfyUI, Runway Workflows or comparable systems for repeatable creative production. 

• Knowledge of AI voice generation, sound design, lip-sync and multilingual production. 

• Experience managing production queues, failed generations, version control and generation budgets. 

• Familiarity with advertising asset licensing, voice and likeness permissions, and platform content requirements. 

How Success Will Be Measured 

• Faster turnaround from creative brief to approved video. 

• More distinct, testable creative concepts and useful variations. 

• Lower production cost per approved asset. 

• Consistent visual quality and fewer revisions. 

• Reliable workflows that other team members can use. 

• Creative performance improvements assessed jointly with the user acquisition team. 

Application Requirements 

Please include: 

• A portfolio with 3–5 relevant videos and a clear explanation of your contribution. 

• At least one example showing how you combined AI generation with editing, animation or compositing. 

• A walkthrough of an automated workflow you built, including its inputs, outputs, tools and manual review steps. 

• Any available evidence of production time savings, cost savings or campaign results. Anonymized examples are welcome.